More than just insurance coverage, a smart solution for Canadian families who have more to protect.
At PURE, insurance is about more than just the things we protect. It's about our members. It's about making them smarter about risk, helping them reduce their chances of experiencing a claim and making them more resilient so that if a claim does happen, they can recover faster and with greater ease.
Coverages designed to fit you and your lifestyle
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Homeowners Specifically designed for luxury homes
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Jewelry, Art & Collections The standard of protection your valuables deserve
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Personal Excess Liability For the legacy you’ve worked hard to build
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Fraud & Cyber Fraud protection, whether online or off
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Watercraft For your vessel and the valuables within it
Services delivered from the heart
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MEMBER SPOTLIGHT
“We were safe and our home was still standing. So many others in the community had the added stress and anxiety that come with having to find resources and negotiate contractors. I didn’t have to do that... I had PURE.”
Hollye Jacobs, member since 2016 -
MEMBER SPOTLIGHT
"It wasn't like working with an insurance company. The calm that they gave us and the general feeling of caring they displayed—to this day, we talk about how much that meant to us."
Drs. Richard Browne & Lauren Browne, members since 2014 -
MEMBER SPOTLIGHT
“I’m usually fairly skeptical of insurance companies, but PURE told us they were going to rebuild our home to its original condition, and they made good on their promise.”
Isaac & Nicole Sine, members since 2018
We‘re the most awarded firm in our class of specialty property and casualty insurers in the U.S.
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