More than just insurance coverage, a smart solution for Canadian families who have more to protect.

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At PURE, insurance is about more than just the things we protect. It's about our members. It's about making them smarter about risk, helping them reduce their chances of experiencing a claim and making them more resilient so that if a claim does happen, they can recover faster and with greater ease.

Coverages designed to fit you and your lifestyle

Services delivered from the heart

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If your home is insured for $2 million or more, PURE might be right for you. Reach out to a broker near you to request a quote.

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MEMBER SPOTLIGHT

“We were safe and our home was still standing. So many others in the community had the added stress and anxiety that come with having to find resources and negotiate contractors. I didn’t have to do that... I had PURE.”

"Hollye Jacobs, member since 2016"

MEMBER SPOTLIGHT

"It wasn't like working with an insurance company. The calm that they gave us and the general feeling of caring they displayed—to this day, we talk about how much that meant to us."

"Drs. Richard Browne & Lauren Browne, members since 2014"

MEMBER SPOTLIGHT

“I’m usually fairly skeptical of insurance companies, but PURE told us they were going to rebuild our home to its original condition, and they made good on their promise.”

"Isaac & Nicole Sine, members since 2018"

We‘re the most awarded firm in our class of specialty property and casualty insurers in the U.S.

Best High Net Worth Insurance Company. Private Asset Management Awards: 2018 through 2023
Winner, Insurance Category. Best Innovation Awards: 2022
Best Insurance Underwriter. Family Wealth Report Awards: 2016 through 2023