We’re an insurance company focused on doing what’s right for our members.
PURE is a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them.
Insuring high net worth individuals is all we do
By focusing entirely on this space—and welcoming only highly responsible members—PURE can offer more generous coverage and fair pricing.
Our people
Our team is comprised of passionate and curious individuals with extensive experience across a wide variety of industries.
They bring unique specializations in operations, marketing, underwriting, risk management, human resources, member experience and service excellence. They come to work every day motivated to solve complex problems for our members.
Our collective brands
PURE and its affiliates are part of the Tokio Marine Group. These specialist companies have common management and serve the personal insurance needs of successful families across the United States and Canada (admitted coverage only). Collectively, these companies benefit the PURE membership by creating excellent financial strength, capital flexibility and an alignment of interests.
Tokio Marine Group
Our commitment to diversity, equity, community engagement and sustainability fuels broader engagement, improves decision making and is aligned with our intention to be a good company.
Report to Members
Learn more about the benefits of membership, read about our commitment to risk management and meet some of the remarkable people who make up our membership in our U.S. Annual Report.
Read the report
Share PURE with a friend
PURE’s reciprocal model makes adding new responsible and successful individuals and families beneficial for the entire membership. If you have friends or family who might be a good fit for PURE, encourage them to join the club.