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Meet Your Risk Management Team

PURE Risk Managers are...

Why this work matters

Across the membership, homes that have received a PURE360 experience nearly 10% fewer claims on average than those that have not yet been visited. The reason for the difference lies not in the quality of the homes themselves, it is in the visibility gained through an in-person review. When risks are identified early, members can address small issues before they escalate. Coverage aligns more closely with actual exposure. If a loss does occur, claims tend to be smoother and less disruptive because the home has already been thoroughly understood.

Individually, a PURE360 might prevent a single water loss or fire. At scale, this w ork has a measurable impact. Each year, the PURE Risk Management team conducts thousands of PURE360 consultations, reaching nearly half of the membership over the past five years. The cumulative effect is a safer membership with less disruption. In addition, every loss prevented can help provide premium savings for the membership in the long run. 

What members gain from a PURE 360

  • Earlier identification of water, fire and maintenance- related risks  
  • Clear, tailored recommendations to reduce loss  
  • Coverage that more accurately reflects the home  
  • On average, fewer claims over time and smoother recoveries when claims do occur 

The advantages of the PURE360

The PURE360 Risk Management Consultation reflects our proactive approach to insurance. Visiting members’ homes allows our team to build trusted relationships, verify key home details to support accurate coverage, identify maintenance issues before they become disruptive claims and provide tailored recommendations to reduce risk.