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Making our members more resilient

We are committed to helping you avoid loss and protect the things that matter most. That includes helping you learn more about the unique aspects of your home and the ensuing risks you face. From proper coverage and protection, to emergency preparedness and helping to prevent losses from reoccurring, risk management is an ongoing aspect of your membership with PURE.

*Wildfire mitigation and hurricane prevention services are not available in Canada.

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PURE Risk Managers

Your partner for preventing loss

Our team of PURE Risk Managers has deep expertise in the unique and custom intricacies of high-value homes.

When you become a member or request a PURE360® Risk Management Consultation, a Risk Manager will help identify risks unique to your home and make recommendations on how you can better protect it. They'll also provide a valuation which can help you determine appropriate coverage limits.

And, if at any time throughout your membership you’d like additional advice, our Risk Management team is on call to provide recommendations, coordinate vendors and schedule appointments.

The PURE360 Risk Management Consultation

A PURE360® Risk Management Consultation is a detailed inspection of your home that goes far beyond an appraisal.

The resulting report includes:

  • A high-level assessment of your home’s vulnerability to risk
  • A detailed breakdown of the estimated cost to rebuild your home with like kind and quality materials
  • Actionable steps to improve the safety and resiliency of your home
  • A Discount Dashboard summarizing the credits and discounts for which you’re eligible

Our Risk Management team will follow up to help you implement recommendations and take advantage of our risk-prevention services.

Member Scenario

A leak resolved


When a PURE Risk Manager was visiting a member’s home for a PURE360 Risk Management Consultation they discovered that the water heater in the attic was leaking significantly. Luckily, it had not damaged the floors below, but she immediately turned off the water heater and arranged for a plumber to inspect the issue that same day. It was determined that the water heater needed replacing, and upon upgrading it, the member also added a leak detection system to prevent a similar issue from happening in the future.

A photo looking up at the exterior of a large stone house during winter.

Special services to help you prevent risk

Membership with PURE affords you access to specialized risk prevention services, like background checks for domestic staff, arborist services, jewelry appraisals, fine-art valuation and preservation, a cyber advice line and more—many of which are complimentary or discounted1.

1Discounts available where permitted by law.

Helping you prevent a loss from happening again

If you do experience a significant loss, you may be eligible for our Loss Prevention Benefit—an allowance up to $2,500 to help you prevent a similar loss from reoccurring.

PURE’S LOSS PREVENTION BENEFIT IN ACTION

After Mike and Terry Caccavale’s home suffered damage in a severe winter storm, they put their $2,500 towards a generator and other investments to make their home even stronger.

A photo of a smiling couple standing on the covered porch of a large home.

“Although we hope it never happens again, we feel confident our home is ready for the next storm or whatever Mother Nature or chance brings.”

Mike Caccavale, Member since 2014

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